Privacy Policy

Effective as of 16th February, 2024


This privacy policy applies to Pinpoint Innovations Limited, trading as Tracworx (“Tracworx”, “we”, “us”, “our”), located at Davin Suites, Ennis Road, Limerick City, V94 EA3A. At Tracworx, we respect your privacy and data protection rights and are committed to protecting and respecting those rights. This policy sets out the basis on which any personal data we collect from you or that you provide to us will be processed by Tracworx.

This privacy policy applies to all of the following:

  • Website interactions: visitors or users of our websites (including and
  • Office visits: to our location listed above
  • Email communications: those that we may send in relation to marketing, promotional, or customer engagement activities.

Data Collection

Tracworx collects and processes the following data:

Personal identification information: 

  • First & last name
  • Email address
  • Phone number
  • Company name
  • Place of work
  • Role in your company

Technical data: 

  • IP addresses
  • Brower types
  • Unique device identifiers
  • User login details
  • Cookie data

Other types of personal data:

  • Geolocation data
  • Date & time of office visit

Purpose and Legal Basis for Processing

We use your data for the following purposes:

  • Providing Tracworx services
  • Delivering customer support
  • Enhancing our products and services
  • Sending marketing and promotional outreach

The legal basis for processing your data includes consent, performance of a contract, compliance with a legal obligation, protection of vital interests, and legitimate interests pursued by us within a business context.

Data Retention and Security

We retain personal data only as long as necessary for the purposes stated, in compliance with our internal data retention policies, and as required by law. We implement appropriate technical and organizational measures to protect your data against unauthorized or unlawful processing and accidental loss, destruction, or damage.

Data Sharing and Disclosure

We ensure all data processors we work with comply with data protection laws.

International Data Transfers

All data provided to Tracworx is currently stored within the borders of the European Union (“EU”). For business continuity and service resilience purposes, we reserve the right to transfer personal data to our partners and service providers who maintain servers outside of the European Economic Area (“EEA”). This is only for the purpose of providing robust services to our customers. We will comply with Chapter V of the GDPR with respect to such data transfers and ensure that adequate security measures are in place to safeguard and maintain the integrity of personal data on transfer.

Your Rights

Under GDPR, you have the right to access, rectify, erase, restrict processing, object to processing, and data portability. To exercise these rights, please contact us at

Consent and Withdrawal

Where we rely on your consent, you have the right to withdraw it anytime by contacting us.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. For more details, refer to our Cookie Policy.

Children’s Privacy

Our website does not knowingly collect information from children. If we learn that we have collected personal data from a child without parental consent, we will delete it immediately.

Changes to Our Privacy Policy

We may update this policy from time to time. All changes will be posted on this page.

Complaints and Contact Information

If you have any complaints or concerns about our privacy practices, please contact us at so we can address them.  You may also contact us at the following address:

Davin Suites,
Ennis Road,
Limerick City,
V94 EA3A,

You also have the right to lodge a complaint with the Irish Data Protection Commission or your local supervisory authority.