About us
Tracworx is building the returnable packaging infrastructure for our planet.
By using our technology, companies are able to track products through the supply chain, understand consumer behaviour, reduce wastage, improve sustainability, generate consumer engagement and create a returnable packaging infrastructure that will revolutionize how they do business.
Our mission
The future of packaging is returnable and reusable, and we’re building the digital infrastructure to enable it.
Our values
One Team
- Be the best, do your best by everyone else
- Supportive
- Openness
Be Bold (Ambition)
- Redefine possible
- Courage to effect change
- Purpose
Integrity
- Do what’s right even if its not easy or obvious
- Balance
- Have a goal and stick with it
Meet the founders

Fionn Barron
Founder & COO

Chris Kelly
Founder & CEO

Eoin O’Brien
Founder & CTO