About us

Tracworx is building the returnable packaging infrastructure for our planet.

By using our technology, companies are able to track products through the supply chain, understand consumer behaviour, reduce wastage, improve sustainability, generate consumer engagement and create a returnable packaging infrastructure that will revolutionize how they do business.

Our mission

The future of packaging is returnable and reusable, and we’re building the digital infrastructure to enable it.

Our values

One Team
  • Be the best, do your best by everyone else
  • Supportive
  • Openness
Be Bold (Ambition)
  • Redefine possible
  • Courage to effect change
  • Purpose
  • Do what’s right even if its not easy or obvious
  • Balance
  • Have a goal and stick with it

Meet the founders

Fionn Barron
Founder & COO
Chris Kelly
Founder & CEO
Eoin O’Brien
Founder & CTO